Slo-Pitch Ontario Association (SPO) was formed in November 1982 in an effort to better communicate and create more awareness of the sport of slo-pitch softball to the participants throughout Ontario. In 1992, SPO became a member of Softball Ontario and affiliated with Softball Canada, the officially recognized slo-pitch/softball organizations.
Our volunteer based, non-profit association has developed many programs and services over the years to assist players, coaches, league executives, umpires and tournament convenors with their local programs.
Slo-Pitch Ontario consists of 9 geographical zones with in excess of 400 communities represented. With 150,000 athletes participating in SPO events and over 121,500 spectators, we have one of the largest provincial memberships in Canada.
WHAT SLO-PITCH ONTARIO CAN OFFER YOUR BUSINESS :
A FULL PAGE AD IN OUR HANDBOOK
Our Official Slo-Pitch Handbook is distributed to 5,000 - 10,000 individuals yearly. The Handbook is sent to Executive members of each registered league, our Tournament Directors, and to all of our corporate sponsors. The Handbook contains our Constitution and By-Laws, Playing Procedures, and other important information about the Association.
WEBSITE ADVERTISING AND PROMOTION
Our website receives over 2 million hits a year. Your logo and a link to your website will be on the main page. .
ON-SITE OPPORTUNITIES THROUGHOUT THE PROVINCE FOR SAMPLING AND SELLING OF PRODUCT
Nuimerous Qualifying Tournaments and Special Events are hosted each year throughout the Province.
ON-SITE OPPORTUNITIES AT THE SPO PROVINCIAL CHAMPIONSHIPS
Over 5,000 players participate in our Provincial Championships, which take place in London over three weekends in August and September. Some 400+ teams from across Ontario participate in over 20 divisions of play.
DIRECT E-MAIL OPPORTUNITIES
Of the 100,000 athletes participating in programs sanctioned by SPO, 90% are between 19-44 years of age. Direct e-mail opportunities gives you access to our database and allows your company to target either a certain demographic you are interested in, or a specific geographic area.
WHAT CAN ON-SITE OPPORTUNITIES GIVE YOU THAT ADVERTISING CAN'T?
What distinguishes event sponsorship from advertising is its ability to create an emotive link with an audience and build relationships and brand loyalty. What sponsors should want from sponsorships are experiential-branding opportunities where audiences don’t just recall the brand name, but the brand personality . At our Tournaments or Special Events, clients will have a chance to see or test out your product and meet those who stand behind it.
Events can therefore be fantastic opportunities for sponsors to:
- Build brand loyalty by linking tangible and positive experiences with a brand.
- Raise profile and awareness with your target audience.
- Enhance relationships with consumers.
- Introduce a new product to the market – product sampling.
- Have exclusive sales opportunities in a positive environment.
- Build brand image – through real and tangible "lifestyle" association.
- Develop customer relations – through direct contact or data collection opportunities.
- Have staff involved and motivated – Never under estimate how much staff will get out of meeting with the people at a sports event and being involved. It’s important to really make the most of the opportunity and make sure you build some events or activities around that sponsorship that allow staff to enjoy the association. (Source: Jill Ford, Ford Flannery)
For more information, please contact Tom Buchan at (905) 646-7773 or at firstname.lastname@example.org.